A Gluten Free App

In Allergy, Celiac Disease, Gluten Free on November 10, 2010 at 9:38 pm


Gregg Katz is the creator of a website called Midlife Crisis Apps, a company that creates web applications for iPhones, Blackberrys and Droid phones. Katz said that the app was inspired by a family friend struggling with Celiac disease.  The friend expressed her concerns to Katz’s wife about the troubles she faces when shopping at the grocery store.  This seemed to strike a cord in Katz, whose son at the time was being tested for the gluten intolerance. He and his wife were having the same issues while food shopping.  Shortly after, the idea of the “Is that Gluten Free?” app was born.

“The response from the gluten free community was passionate and rapid.  We have had so many people reach out to use to thank us for creating this app,” Katz said.

The app itself is structured on types of food broken down by brands and lists within that brand or type of food what is and what is not gluten free.

“It is a great feeling to know that we have been able to help so many people by making one part of their lives a little easier,” said Katz of the satisfaction he receives from his app.

However, it is not all praises; Katz said he often also receives criticism which he takes constructively. “We have had our critics who feel like we either need to do things differently or we charge too much money.  I am not sure people realize how time consuming this endeavor is but we take it all in stride and continue to provide the best product we can to the market,” he said.

While the market for this app is for a very select group, Katz said that it has been the number one gluten free app on the iTunes app store since its launch. “We have sold more than we expected but not nearly the kind of sales you hear about with games and entertainment apps,” he said.

Katz is continuing to move in the direction of creating more apps for the gluten free community with his latest “Is that Gluten Free? Eating Out” Katz said this app will deal with identifying gluten free options in fast food and casual chain restaurants.



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